Your Social Media Goals Drive Your ROI Analysis
Tweet I grew up in the direct marketing industry, whose efforts live and die by measuring ROI. I learned early on that before you can begin to develop a marketing campaign, you need to get clear on the one key objective that will drive all your investment decisions. Without this objective, you have nothing to steer your planning or analytical efforts. How do you measure your primary goal? Step 1: Determine a call to action goal. Many...
Read More4 Basic Facebook Strategies for Professional Networking
Tweet In last month’s blog article, Top 25 Social Media Sites, we shared the traffic numbers which make Facebook the #1 social media site. Yet because Facebook is a personal social media site, many people shy away because they are unclear how to mix business with pleasure. Here are four key steps for getting started. When you create your Facebook profile, create the “Education and Work” section to clearly communicate what you do...
Read MoreJob Seeker’s Twitter Tips: It’s All in the “Conversational Search”
Tweet The new buzzword in the world of search, and a concept being posited as the downfall of Google, is “conversational search.” The idea being that searching within Twitter, Linkedin, or other social media network search engines is a more robust and valuable search strategy than utilizing Google search. The thought is that the search results on Twitter could lead the searcher to conversation(s) that provide more targeted...
Read MoreYour Linkedin Photo Opp is Worth More Than You Think
Tweet Since Dean and I started providing Linkedin.com profile writing services, we’ve been hearing the same question posed by nearly every person we’ve worked with—What can I do to create a profile that really makes me stand out? Our answer is first a reminder that Linkedin.com is a social media site, where there is less of an emphasis on selling your attributes and more focus on demonstrating your value. Sure, you need to...
Read MoreWeb 2.0: The Understanding that will Separate the Winners from the Losers
Tweet This post was inspired by a very insightful McKinsey Quarterly article, Six Ways to make Web 2.0 Work, that I discovered in a Linkedin Facebook group that my friend, Karen Brennan turned me on to. It brought me to realize that there’s something inherently different about Web 2.0 and previous technologies that most of us haven’t stopped to acknowledge. Understanding and embracing this difference will separate those who...
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