Winery Social Media Mistake #2: Vary Your Content Or Lose Your Audience
First we examined how to write a call to action in Susan’s Your Social Media Messages: Strategic or Waste? The next step was to understand what to say and where to find that content. Now it is time to examine how to vary your message. The worst mistake companies make, across social networks, is to hard sell everything. These companies push their products, services, and ideas non stop like a used car salesman. The following should...
Read MoreSocial Media’s Changing Culture: Stop Begging for Recognition and Earn It
Lost in Space Wiki: “Doctor Smith” Jeremiah Owyang, Forrester analyst and social media thought leader, provides an in depth look at the wreckage that can accompany the work load of social media “Looking Behind the Curtain on the Social Media Stage: Humans Don’t Scale.” Peter Kim highlighted Jeremiah’s post as a point in an even bigger issue within social media: social media’s changing culture. 3...
Read MoreQuality Over Quantity: Linkedin Recommendations The Misconception
One of the biggest and most image tarnishing mistakes people make in social media is the blind collection of numbers. Whether it is collecting meaningless followers on Twitter or blatantly soliciting people to “friend” a Facebook page, the idea behind such hard sell activities is to artificially increase the number of people “using” a particular network. The motive behind these activities is the idea that the...
Read MoreWeb 2.0 Strategies for Service Providers
My goal as I set out to write today’s article was to spotlight a company using Web 2.0 tools that isn’t a household name. After all, it’s more challenging for lower profile businesses to build an online following than those who already possess a lot of juice. One business that hit my radar and caught my attention was AccuQuote Life Insurance. Why does AccuQuote stand out to me? Because they are attempting to integrate...
Read MoreSocial Media for Business: How to Manage Your Time
My business partner, Dean Guadagni and I speak to groups about social media on average twice a week. Invariably the question comes up with each group, “How much time do you spend on social media?” This question was raised again this morning from the back of the room, and a voice near the front of the room yelled out, “It’s a time suck!” My reply: It is if you let it be. You can avoid the time suck by having...
Read More
