inner architect
social media driven direct marketing solutions

16
Feb

Careerbuilder’s Applicant Explorer Tool: More Evidence Hiring Managers Are Looking Online

Posted by dean (2) Comment

This week Susan and I spoke at a “Brown Bag” panel discussion at ProMatch in Sunnyvale. The subject of the discussion was blogging for job seekers. Before we could discuss blogging, we provided our posit (which is coming true each day) that we formulated in Q 2 of 2008: the role of the resume has changed, there is a paradigm shift and new trend in job search, and the role of the job seeker has changed.

Your resume is no longer your #1 marketing tool in a job search, job search is being performed online via social media networks by hiring managers, and job seekers must deliver their value via the social media tools available to them.

Mounting Evidence of the Paradigm Shift: Applicant Explorer Tool

In another piece of evidence that signals the paradigm shift in job search, Careerbuilder.com recently rolled out a new feature called the Applicant Explorer on their blog TheHiringSite.com. What is The Hiring Site blog? According to careerbuilder.com:

“The Hiring Site is a community for hiring professionals and other curious-minded individuals to discuss the attraction, engagement and retention of their #1 asset – their people”

This blog is a perfect place for job seekers to learn and understand what recruiters and hiring managers are doing to find them.

Applicant Explorer

In their recent announcement “Careerbuilder.com’s Applicant Explorer: Searching Beyond the Resume” this new tool is explained as follows:

  • “Within seconds, a snapshot of information available on the Web appears next to your current favorite candidate’s resume. You immediately see the most useful and valuable information out there about that candidate, by doing less work than you are today.”
  • “Now, you can get a comprehensive collection of a candidate’s Web footprint from within CareerBuilder.com’s Resume Database.  This complimentary (yes, we said FREE) feature gives you access to relevant information about the candidate you’re courting, generated from a variety of sources:
  • Social networking sites
  • Professional and personal blogs
  • Personal and corporate Web sites
  • Press releases
  • Discussion and forum postings
  • Articles and news stories published online

Analysis

Careerbuilder.com is competing with Linkedin’s Application features. Linkedin features allows job seekers to stream their online content directly into their profile page. Most job seekers do not opt in to provide their online content on their Linkedin profile page. With careerbuilder’s Applicant Explorer, job seekers will not be able to hide the fact they do not have an online presence. This raises the stakes for job seekers in the continually evolving paradigm shift in job search today. Make no mistake about it, job seeker’s must deliver their value first before the resume or appear to be completely out of touch with the current job search climate.

Category : employment | Blog