Mobile Web Strategies: 4 Steps To Creating Mobile Web Campaigns
Part 3 in our series on mobile Web marketing strategies As we have learned from Jon Cooper CMO of PhindMe Mobile, a mobile Web strategy is one of the most important marketing trends of 2010. Once you have launched your mobile Web strategy, the next step is to formulate your promotional marketing campaigns using your new technology. 4 Steps To Creating Mobile Web Marketing Campaigns Opt-In Database: begin building your list of cell...
Read More3 Marketing Strategies To Launch Your Mobile Web Strategy
Part 2 in our series on mobile Web strategy Jon Cooper of the Philadelphia Business Journal wrote a great article outlining five reasons companies must have a mobile strategy in their marketing plan. Cooper identifies “commonsense tactics” that need to be incorporated into your current marketing strategy in order to launch your moble Web strategy. 3 Marketing Strategies to Launch Your Mobile Web Strategy Cell Phone Numbers:...
Read MoreHow to Measure Your Facebook Marketing Efforts
One thing I have learned in managing Facebook business pages is that you can’t judge what’s really going on from the surface. The real story lies within your Insights. If you are not using these Facebook metrics, you are not taking your marketing efforts seriously. Unfortunately, getting a clear understanding of what efforts are producing what results is not something you can do in a snap. It takes time to put all the pieces...
Read More6 Excuses Why People And Companies Do Not Blog
In today’s business and economic climate individuals and companies search for ways to cut costs without sacrificing functionality. Blogging is one strategy that allows individuals to leverage a publishing platform while competing with large companies. The following are excuses, myths, or push backs we hear from people and companies on why they just do not want to adopt blogging. What is your excuse? 6 Excuses and Myths Why People Do...
Read MoreWhat Marketers Need to Know About the Facebook News Feed
Over the past few days, Facebook has unleashed an overhaul of their news feed that I believe has implications for marketers that go deeper than the surface. With hundreds of thousands of Facebook users revolting, only time will tell how long this particular feature will remain in its current design. In any event, one trend does seem clear. Like the sidebar Highlights that proceeded this particular redesign, Facebook seems to be in favor of...
Read More
