Social Impact: Thank Customers Offline
How do you thank your customers, affiliates, and peers for their support in the age of social media? If you are like me you tweet your gratitude, post thanks via a wall post or message on Facebook, or contact them on their favorite social network. The result is a nice response in return. But how memorable are these outreaches when they are so common? Go Postal: How Do You Do That? Do you want to make a memorable impression on your...
Read MoreMarketing ROI: Guide to Hiring a Social Media Marketing Consultant
Inner Architect’s focus is Social Direct Marketing based on the integration of social media channels with direct marketing strategies. We focus on producing positive measurable results for our wine industry clients. Do you know how to hire a consultant? You are your winery’s GM, COO, Marketing Director, or Direct to Consumer Manager and you are in charge of creating, executing, and maintaining a social media marketing plan...
Read MoreMashable’s Twitter Directory: Begin Building Your Twitter List
Twitter is one of the most important new direct marketing channels available today. Twitter allows brands to reach out to individual customers or prospects, engaging in one on one conversations, and solidify their relationships in a simple to use format. Yet one of the most vital strategic features on Twitter is completely underutilized or not leveraged at all: list building. Twitter Lists: The Best Feature Available in Social Media...
Read MoreInner Architect Debuts on SearchEnginePeople.com
Inner Architect Founder & CEO Susan Hanshaw and Business Director Dean Guadagni have a combined 7 years blogging experience. Together we have written over 2,000 articles focusing on direct marketing, social media, blogging, social networking, and a plethora of subjects related to Web 2.0. SearchEnginePeople.com We are proud to announce our acceptance as guest contributors to SearchEnginePeople.com Canada’s “largest and most...
Read MoreIs Your Facebook Copy Working For You?
In the couple of years that I have been involved with social media marketing, I have seen much correlation between what what works for driving engagement and what works to drive a direct marketing response. I have become convinced that there is one area of focus that is sorely overlooked by brands seeking to build a vibrant and constantly growing Facebook community. There lacks an attention to the influence of copy. Over the years I...
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