Social Media Measurement: Peter Kim’s 4 Points of Social Media Framework
Tweet Peter Kim is one of the most important architects of social media and a well respected new thought practitioners. Peter is considered an expert in the art and science of “the intersection of social technology and marketing strategy.” He has been quoted by the most prestigious press organizations from the Wall Street Journal to CBS Evening News. In Peter’s article “A framework for measuring social media”...
Read MoreJob Seekers: Utilize 6 Ingredients of Influence
Tweet A vital factor in any business from the one-off entrepreneur to the largest global corporations is the ability to influence people’s attitudes, perceptions, and ultimately their behavior. Before you can practice your abilities to influence people, you must understand the power of influence and persuasion. The first step in the process is to understand the definition of influence. The best definition is offered by one of the...
Read MoreJob Seekers Must Understand the Role of Influence in Finding a Job
Tweet What is influence and how does it pertain to your job search? If you are looking for ways to stand apart from the over crowded human capital pool, consider your abilities to influence others. In today’s job market, winning that coveted interview leading to a job requires the job seeker to become a target marketer. But even with the best research, including desired companies and hiring managers, job seekers must be able to...
Read MoreSuccessful Networking Tips
Tweet In my last post I described how Susan and I are establishing our branding through networking within the community. The idea is to network with a variety of groups, organizations, firms, non profits, and charities in an effort to support our community and raise awareness of our products and services. I identified what networking is and the best method to networking success: giving value. The following are 5 tips to help you identify...
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