“With the current unstable economy and rising unemployment rate, more people are heading online to search for jobs, and interestingly not just the unemployed. The career development category also grew 20 percent year-over-year among at work users, suggesting that many people are trying to build up their resumes and get a sense of the job market before the next potential layoff,” –Chuck Schilling, research director, agency & media, Nielsen Online.

In what is surely a sign of the economic times we live in today, Nielsen.com reports that there was a “20% year-over-year increase in unique visitors to career development sites, which grew from 41.5 million visitors in January 2008 to 49.7 million visitors in January 2009.” Here are some of the eye opening and interesting facts about Nielsen’s findings:

1. 65+ Age Group was the fastest growing group in the career development category increasing 41% from 2.5 million unique visitors in January 2008 to 3.6 million visitors in January of 2009 according to job blog Cheezhead.com.
   
2. Careerbuilder.com was the #1 career development “destination in January 2009, with 20.8 million unique visitors.”
3. Yahoo “Hot Jobs” was the #2 career development destination with 11.7 million visitors
4. Monster.com was the #3 career development destination with 9.5 million unique visitors

The following is a breakdown by age group the web traffic to career development sites

Courtesy Marketwire.com and Nielsen.com “Web Traffic to Career Development Sites Increases 20 Percent Year-Over-Year in January, According to Nielsen Online”

“Your blog is your living resume. It shows how you think. It shows how you write. It shows what’s important to you. . . Mentor us through your blog. We employers love hiring mentors–they raise everyone’s performance.” Kevin Merritt as told to Linkedin Social Media Strategist Mario Sundar

Blogging and Web 2.0 social media tools, like Linkedin.com , are fast becoming the most effective strategies to actively deliver your message of value. If you are a jobseeker in today’s tough market, blogging is the most powerful tool as it allows the writer to deliver their expertise, knowledge, and value to strategic targets such as hiring managers, companies, and the global community on the internet.

One of the first challenges a new blogger faces is writing their first article for their employment campaign. The following is an outline, with the help of social media expert Mack Collier, and template a new job seeking blogger can utilize for the creation of their first blog article.

4 Question Format: Your first article should answer 4 questions

1. Who Are You?
2. Why Are You Blogging?
3. What Will You Be Blogging About?
4. How Can I Leave Feedback?

Example First Article Template:

Your Title

My name is _____ I have ___years experience in the ______industry culminating in a position as a _____ and _______. Today I am writing my first blog article on my new blog: yourname.wordpress.com. My blog is the centerpiece and delivery system, of my message of value, for my newly established employment campaign.

Why Am I Blogging?

I am writing this blog as a method to offer my expertise, experience, and knowledge to liked minded individuals. I am also seeking job, networking, and collaborating opportunities. Consequently, my blog will support my employment campaign which is a strategic, proactive plan to deliver my value to hiring managers and my industry.

What Is My Blog About?

I will write about. . . (your subject matter and topics here.) I will create helpful content, tips, how to guides, lists, and other material on. . . (your expertise, knowledge, and value message here.)

Dean’s Example: “I will write about social media tools and blogging. I will create helpful content, tips, how to guides, lists and other material based on my two years of blogging experience at deansguide and innerarchitect and my social media consulting background with Domus Consulting Group.

How Can I Leave Feedback?

I look forward to reader comments and participation as part of the learning process here on my blog. As I begin to learn more about Web 2.0, social media, and blogging, I hope to become a valuable resource to readers.  If you have comments, please do not hesitate to voice your opinions. If you would like to further connect with me:

Your email address
Your Linkedin Address
Your Twitter Address
Your Facebook page-list all the place you wish to point your reader