3 SEO Reasons for Adopting Google+
I am now having conversations with clients about why they should consider embracing Google+ even though it is currently a landscape populated by only early adopters and marketers. The bottom line is that SEO experts are saying that it is almost mandatory to have a page and be active there because Google is showing more of Google+ content in its search results. Here’s the scoop as I know it. Recent SEO changes relating to Google+...
Read MoreConversational Search: More Relevant Than Google?
Twitter, the micro blogging powerhouse, is the semantic real time search pioneer. When you utilize Google for a search, the return results often include outdated information, dead links, or abandoned blogs. With real time semantic (conversational) search, the returns often include links to conversations that are happening at that moment. Although Twitter’s internal search engine allows users to RSS subscribe to conversations down to...
Read More71 Million People Created Content on Social Networks in 2008: You Don’t Use Social Media?
“. . . even if you’re new to the party, you’re still well ahead of the curve.” –Mashable’s Adam Ostrow on the adoption of social media and blogging According to eMarketer.com, cited in a great Mashable article “82 Million User-Generated Content Creators and Counting” by Adam Ostrow : “More than 82 million people in the US created content online during 2008. . .71 million people created...
Read MoreSocial Media and Web 2.0: Job Seekers Your Resume is No Longer Your Marketing Tool
“Hiring managers are using the Internet to get a more well-rounded view of job candidates in terms of their skills, accomplishments, and overall fit within the company”–Rosemary Haefner Vice President of Human Resource Careerbuilder.com Susan and I presented our workshop “Web 2.0′s Impact on Job Seekers: The Changing Roles of the Resume, Job Search, and Job Seeker” at CSIX this past Tuesday to a packed...
Read MoreSusan Mernit’s Social Media Must Haves For The Recently Laid Off: 8 Tips To Employment
Susan Mernit is one of the most respected and recognized experts in the field of social media with a focus in “web strategy-product development.” As a former VP at Netscape and AOL and a senior Director of Product development at Yahoo, Susan understands the social media space like few in the industry. It was of great interest when she published her recent blog article “Susan sez: Social media must haves for the recently...
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