Social Media for Business: How to Manage Your Time
Tweet My business partner, Dean Guadagni and I speak to groups about social media on average twice a week. Invariably the question comes up with each group, “How much time do you spend on social media?” This question was raised again this morning from the back of the room, and a voice near the front of the room yelled out, “It’s a time suck!” My reply: It is if you let it be. You can avoid the time suck by...
Read MoreYour Social Media Goals Drive Your ROI Analysis
Tweet I grew up in the direct marketing industry, whose efforts live and die by measuring ROI. I learned early on that before you can begin to develop a marketing campaign, you need to get clear on the one key objective that will drive all your investment decisions. Without this objective, you have nothing to steer your planning or analytical efforts. How do you measure your primary goal? Step 1: Determine a call to action goal. Many...
Read MoreEntrepreneurs & Job Seekers Look to Hollywood for Answers
Tweet In the 1930′s, 1940′s, and 1950′s kids would flock to Hollywood, California in search of their dreams of stardom in the moving pictures aka the movies. These kids, like Norma Jean or John Wayne, would hit town and immediately begin the process of “being discovered.” The 4 steps they would often take can be equated to today’s job seeker or entrepreneur in their quest to find a job or...
Read MoreYour Linkedin Photo Opp is Worth More Than You Think
Tweet Since Dean and I started providing Linkedin.com profile writing services, we’ve been hearing the same question posed by nearly every person we’ve worked with—What can I do to create a profile that really makes me stand out? Our answer is first a reminder that Linkedin.com is a social media site, where there is less of an emphasis on selling your attributes and more focus on demonstrating your value. Sure, you need to...
Read MoreWeb 2.0: The Understanding that will Separate the Winners from the Losers
Tweet This post was inspired by a very insightful McKinsey Quarterly article, Six Ways to make Web 2.0 Work, that I discovered in a Linkedin Facebook group that my friend, Karen Brennan turned me on to. It brought me to realize that there’s something inherently different about Web 2.0 and previous technologies that most of us haven’t stopped to acknowledge. Understanding and embracing this difference will separate those who...
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