5 Tips for Integrating Social Media with Your Direct Marketing Efforts
Tweet I am not the only person who sees the potential for social media to make a more significant contribution to a company’s business goals this year. But just like a toddler blossoming into childhood needs interaction and support from the family, social media will best develop as a significant contributor to the business by integrating it with already established marketing efforts. Here are 5 steps any direct marketer can take to...
Read MoreHow to Measure Your Facebook Marketing Efforts
Tweet One thing I have learned in managing Facebook business pages is that you can’t judge what’s really going on from the surface. The real story lies within your Insights. If you are not using these Facebook metrics, you are not taking your marketing efforts seriously. Unfortunately, getting a clear understanding of what efforts are producing what results is not something you can do in a snap. It takes time to put all the...
Read MoreWinery Social Media Mistake #2: Vary Your Content Or Lose Your Audience
Tweet First we examined how to write a call to action in Susan’s Your Social Media Messages: Strategic or Waste? The next step was to understand what to say and where to find that content. Now it is time to examine how to vary your message. The worst mistake companies make, across social networks, is to hard sell everything. These companies push their products, services, and ideas non stop like a used car salesman. The following...
Read MoreSocial Media’s Changing Culture: Stop Begging for Recognition and Earn It
Tweet Lost in Space Wiki: “Doctor Smith” Jeremiah Owyang, Forrester analyst and social media thought leader, provides an in depth look at the wreckage that can accompany the work load of social media “Looking Behind the Curtain on the Social Media Stage: Humans Don’t Scale.” Peter Kim highlighted Jeremiah’s post as a point in an even bigger issue within social media: social media’s changing...
Read MoreWeb 2.0 Strategies for Service Providers
Tweet My goal as I set out to write today’s article was to spotlight a company using Web 2.0 tools that isn’t a household name. After all, it’s more challenging for lower profile businesses to build an online following than those who already possess a lot of juice. One business that hit my radar and caught my attention was AccuQuote Life Insurance. Why does AccuQuote stand out to me? Because they are attempting to...
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