Facebook Ends Social Data Append Opportunities
Tweet The recent lawsuit leveled by a Virginia woman against Facebook, RapLeaf, and Zynga, along with a spate of other reported lawsuits in waiting, have created a sea change in the way social data can be used, bought, and sold by marketers. RapLeaf, the largest social data provider, has been banned from mining social data on Facebook. This denial of access by Facebook has opened the flood gates for other social networks to put a stop to...
Read MoreIs Your Facebook Copy Working For You?
Tweet In the couple of years that I have been involved with social media marketing, I have seen much correlation between what what works for driving engagement and what works to drive a direct marketing response. I have become convinced that there is one area of focus that is sorely overlooked by brands seeking to build a vibrant and constantly growing Facebook community. There lacks an attention to the influence of copy. Over the...
Read MoreHow to Use Email to Monetize Social Media
Tweet In our conversations with potential clients, the most frequent goal we hear is the desire to monetize social media. To this end, we at Inner Architect have begun to take a unique approach that enables email to monetize social media. Think about it this way. Your goal with social media is to build relationships that positively influence customers’ lifetime purchasing with your brand. Rather than look to social media to make the sale,...
Read MoreTesting: The Secret to Increase Your Direct Sales
Tweet Last week we met with a small retail business whose direct sales dollars depends heavily on direct marketing efforts. We were on the topic of email marketing and I learned that they had never done any testing. I described the concept of A/B testing, and while they understood the potential value, they perceived it as “too complicated”. Trust me on this one. Over the course of a 20+ year career, I’ve tested pricing,...
Read More5 Reasons to Capture Your Customers’ Social Data
Tweet Over the past decade, companies who market directly to customers added email as a vital element to their contact strategies. Capturing email addresses has become a higher priority than postal addresses for many businesses. Here we are now in the early age of social media marketing, yet few companies have adopted a practice of capturing relevant social network data for their customers. In a future article I will discuss the resources...
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