Facebook Blog Widgets Provide Powerful Viral Marketing Opportunities
Social media Marketing Directors often concentrate their efforts on building brand awareness through blogging, Facebook, Twitter, and LinkedIn. One strategy is often forgotten: becoming a fan of a prominent company or blogger’s Facebook page. Done strategically on Facebook pages, the simple act of becoming a Facebook fan could produce great viral opportunities for your products and services. Become a Fan of a Prominent Facebook...
Read MoreDoes Social Media Sell Wine? 5 Social Media Strategies To Survive
Does social media sell wine? If you are a winery marketing officer have you jumped on the bandwagon yet? You launched a Facebook page. You are on Twitter. Yet there isn’t even a blip in sales. What is the real truth about social media’s ability to drive wine sales? The following is a brief, but solid, outline on how to use social media to drive wine sales. 5 Steps to Using Social Media to Drive Wine Sales Call to Action: deliver...
Read More3 Keys to Effective Social Media Marketing
I often share how much my direct marketing background influences how I approach social media marketing. It has given me a framework from which to view social media marketing as a discipline. Yes, I know that social media is about being authentic, yet being authentic doesn’t mean you have to show up without a plan or strategy. Yet this is exactly what most companies do. To be an effective social media marketer, you must: First get...
Read More5 Social Media Profile Mistakes to Avoid At All Costs
5 major social media profile mistakes are being made everyday by entrepreneurs and corporations alike. When launching a profile on a blog, Facebook, Twitter, Linkedin, or any of the hundreds of social networks the profile becomes the entrepreneur or company’s first impression within that social network. The following is a list of the mistakes that must be avoided at all costs: 1. Profile Instructions: failure to read the instructions...
Read MoreTarget’s Facebook Campaign: Crowdsourcing for Charity
Target , the low cost retailer, bills itself with the tag line “Expect More, Pay Less.” Target is taking this concept one step further in their bid to be the number one social media branded value retailer in the country. Target’s latest social media campaign utilizes Facebook to crowdsource, build their brand, create cause marketing exposure, engage with their audience, and mold their public perception one facebook fan at...
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