Viral Marketing Your Facebook Page On Twitter: #FacebookFri
Facebook and Twitter share synergy as “must have” business tools for today’s marketing and sales efforts. Facebook is often used as a CRM for businesses and Twitter a prospecting funnel to move people to a Facebook page. With this in mind, how do you cross market and provide exposure for a company Facebook page using Twitter? Answer: hashtag events. Hashtag Events On Twitter #FollowFriday and niche hashtag events have...
Read MoreHow to Build Customer Relationships on Facebook
A former colleague shared something with me the other day that I believe is true for most marketing professionals today. He told me that he didn’t understand how to best use social media for marketing purposes. The understanding comes when you recognize that social media tools are products of a second generation web that has impacted how the internet is used to communicate. This generation is about two-way connecting and engaging....
Read MoreDirect Marketers Know More About Social Media Than You Think
Lately I’ve been thinking about what I learned over the course of 20 years in the direct marketing industry, with a mind towards understanding how those lessons can be applied to engage with customers and prospects in today’s Web 2.0 world…without the hard sell, non-permission approach. In the late 1980′s, I got an intensive education in the psychology of response while circulation manager on the launch team of...
Read MoreDoes Direct Marketing and Social Media Integrate?
My business partner Susan Hanshaw, Founder and CEO of Inner Architect, enjoyed a successful Direct marketing career which culminated with her position as Vice President and second in command of her firm. She performed and consulted on marketing campaigns that included Bank of America, Health Magazine, and Victoria Secret. Together we are studying the possibilities of converging direct marketing methodology and social media. Two questions...
Read MoreJob Seekers Must Understand the Role of Influence in Finding a Job
What is influence and how does it pertain to your job search? If you are looking for ways to stand apart from the over crowded human capital pool, consider your abilities to influence others. In today’s job market, winning that coveted interview leading to a job requires the job seeker to become a target marketer. But even with the best research, including desired companies and hiring managers, job seekers must be able to influence...
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