5 Reasons to Capture Your Customers’ Social Data
Over the past decade, companies who market directly to customers added email as a vital element to their contact strategies. Capturing email addresses has become a higher priority than postal addresses for many businesses. Here we are now in the early age of social media marketing, yet few companies have adopted a practice of capturing relevant social network data for their customers. In a future article I will discuss the resources that...
Read MoreThe Top 10 Reasons Why Businesses Must Blog: Perception Is Reality
Courtesy Printing Wiki Blogging has lead the paradigm shift and evolution in communications away from an environment dominated by the print and electronic medias, of newspapers-magazines-radio-television, to an open “architecture of participation” online. Businesses and companies that ignore this shift should consider the following 10 Reasons Businesses Must Blog: 10 Reasons Businesses Must Blog Publishing Platform: a blog...
Read MoreWhat Marketers Need to Know About the Facebook News Feed
Over the past few days, Facebook has unleashed an overhaul of their news feed that I believe has implications for marketers that go deeper than the surface. With hundreds of thousands of Facebook users revolting, only time will tell how long this particular feature will remain in its current design. In any event, one trend does seem clear. Like the sidebar Highlights that proceeded this particular redesign, Facebook seems to be in favor of...
Read More3 Basic Keys to Direct Marketing on Facebook
Those of us who have been marketing directly to consumers since the 1980′s or before have experienced the evolution of channels from mailbox to internet and email. My work now involves encouraging clients to begin to look at Facebook as another prime environment for managing communications with customers and prospects. While thousands of companies have hopped on board Facebook from pure instinct that they need to be there, few...
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