Power Your CRM with Social Media Triggers
Tweet Marketers who maximize results from the email channel have learned the powerful contribution that triggers can make in their overall strategy. Shopping cart abandonment, thank you for your order, product review after order are just a few examples of events that smart marketers are leveraging as opportunities to reach out to the customer with another offer. Social media now gives marketers an environment rich with events that can...
Read MoreDo You Have a Contact Strategy for Your Social Media Program?
Tweet What is a contact strategy? A contact strategy is a marketing program that sends appropriate messages to relevant groups of customers according to a strategic schedule. Who needs a contact strategy? Any brand that is serious about using a particular channel to generate income. Most brands that live or die through direct marketing understand the importance of a contact strategy. Brands that rely heavily on the postal channel tend to...
Read MoreIs Your Facebook Copy Working For You?
Tweet In the couple of years that I have been involved with social media marketing, I have seen much correlation between what what works for driving engagement and what works to drive a direct marketing response. I have become convinced that there is one area of focus that is sorely overlooked by brands seeking to build a vibrant and constantly growing Facebook community. There lacks an attention to the influence of copy. Over the...
Read MoreTesting: The Secret to Increase Your Direct Sales
Tweet Last week we met with a small retail business whose direct sales dollars depends heavily on direct marketing efforts. We were on the topic of email marketing and I learned that they had never done any testing. I described the concept of A/B testing, and while they understood the potential value, they perceived it as “too complicated”. Trust me on this one. Over the course of a 20+ year career, I’ve tested pricing,...
Read MoreTop Key to Driving Sales from Facebook and Twitter
Tweet Having been speaking about social media topics for almost two years, I’ve seen the tide change from early adopter to businesses now understanding that they must be in the space. Even so, I still meet much cynicism that questions whether social media can really produce sales. What most companies tend to lose sight of is that your current customers and your former customers are the people most likely to buy from you. This means...
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