Twitter ROI Case Study: Dell Generates $3 Million in Sales Utilizing Twitter
Radian6.com cited this Innerarchitect post: 6 Elements of Effective Social Media Benchmarking First adopters of social media networks like Twitter, Facebook, Linkedin, and blogging understand that their success can be measured and based on audience engagement, recognition, and involvement. Yet, Social Media’s Achilles heel, in the eyes of corporate decision makers who still utilize Web 1.0 analytics and measurement for their...
Read MoreTarget’s Facebook Campaign: Crowdsourcing for Charity
Target , the low cost retailer, bills itself with the tag line “Expect More, Pay Less.” Target is taking this concept one step further in their bid to be the number one social media branded value retailer in the country. Target’s latest social media campaign utilizes Facebook to crowdsource, build their brand, create cause marketing exposure, engage with their audience, and mold their public perception one facebook fan at...
Read MoreDell’s Ideastorm.com: Crowdsourcing to Harness Collective Intelligence
The Web 2.0 social media world is a fantastic place to participate, sample, and ask for creative input from your audience. Crowdsourcing is according to the crowdsourcing wikipedia: “the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call.” The Ideastorm logo courtesy of Ideastorm.com Architecture of...
Read MoreO’Reilly’s Web 2.0 Definition: Prophetic Warning Still Being Ignored in 2009
In 2005 social media and Web 2.0 forefather Tim O’Reilly compiled a definition of Web 2.0: now a prophetic warning to the print media. O’Reilly’s Web 2.0 definition: “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people...
Read More71 Million People Created Content on Social Networks in 2008: You Don’t Use Social Media?
“. . . even if you’re new to the party, you’re still well ahead of the curve.” –Mashable’s Adam Ostrow on the adoption of social media and blogging According to eMarketer.com, cited in a great Mashable article “82 Million User-Generated Content Creators and Counting” by Adam Ostrow : “More than 82 million people in the US created content online during 2008. . .71 million people created...
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