Winery Social Media Mistake #2: Vary Your Content Or Lose Your Audience
First we examined how to write a call to action in Susan’s Your Social Media Messages: Strategic or Waste? The next step was to understand what to say and where to find that content. Now it is time to examine how to vary your message. The worst mistake companies make, across social networks, is to hard sell everything. These companies push their products, services, and ideas non stop like a used car salesman. The following should...
Read More10 Reasons Why Your Company Needs Evangelists
“Evangelism is the practice of attempting to convert people to religion” Evangelism Wiki One of the greatest assets a company or entrepreneur can have in their attempts to market, sell, gain exposure, and broadcast positive information is an evangelist. Social media evangelists are people who support their favorite brands, products, services, and companies by initiating discussions and placing positive messages on social media...
Read MoreO’Reilly’s Web 2.0 Definition: Prophetic Warning Still Being Ignored in 2009
In 2005 social media and Web 2.0 forefather Tim O’Reilly compiled a definition of Web 2.0: now a prophetic warning to the print media. O’Reilly’s Web 2.0 definition: “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people...
Read MoreYour Social Media Goals Drive Your ROI Analysis
I grew up in the direct marketing industry, whose efforts live and die by measuring ROI. I learned early on that before you can begin to develop a marketing campaign, you need to get clear on the one key objective that will drive all your investment decisions. Without this objective, you have nothing to steer your planning or analytical efforts. How do you measure your primary goal? Step 1: Determine a call to action goal. Many marketers...
Read MoreYour Linkedin Photo Opp is Worth More Than You Think
Since Dean and I started providing Linkedin.com profile writing services, we’ve been hearing the same question posed by nearly every person we’ve worked with—What can I do to create a profile that really makes me stand out? Our answer is first a reminder that Linkedin.com is a social media site, where there is less of an emphasis on selling your attributes and more focus on demonstrating your value. Sure, you need to...
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