Twitter Strategy Case Study: Refocus to Reconnect
Tweet “We’re here primarily to listen, to learn, to engage with the Twitter community and, occasionally, to share information about our company and services.”–“Acme” Company The following is a case study of a major American company, who will be referred to as “Acme” company for this article, and their misguided Twitter strategy. The resulting challenges from this strategy could be corrected...
Read MoreDoes Direct Marketing and Social Media Integrate?
Tweet My business partner Susan Hanshaw, Founder and CEO of Inner Architect, enjoyed a successful Direct marketing career which culminated with her position as Vice President and second in command of her firm. She performed and consulted on marketing campaigns that included Bank of America, Health Magazine, and Victoria Secret. Together we are studying the possibilities of converging direct marketing methodology and social media. Two...
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