blogging to employment

Who can benefit:

• Job seekers, soon-to-be laid-off employees, or individuals worried about job security
• Individuals wishing to change careers and establish credibility in their new role
• Individuals seeking to develop a proactive Employment Campaign
• Individuals or entrepreneurs seeking to brand themselves through an online publishing platform

This empowering program will teach you the tools and techniques to:

• Showcase your expertise and knowledge as assets.
• Prove that you are keeping current with your expertise while you are unemployed. Remember that your pool of competition includes individuals who are currently employed.
• Develop and execute your proactive Employment Campaign. Call attention to yourself via your blog. Don’t remain in response mode, waiting for your resume to be found.
• Promote your “differentiating factor”. Stand out from the crowded field of candidates.
• Establish your branding platform. Create content that hiring managers want to see, display the value you have to offer, and improve your writing skills through practice.
• Expand your network. Network globally, locally to your market, and within your niche.
• Expand your skill sets. Learn to blog, leverage Web 2.0 social media systems, and increase your professional value.
• Manage your Google presence. Manage your search placement by populating your top 2 pages on a Google query of your name or business.
• Manage your online reputation. Instantly respond, correct, or defend against erroneous information about you online.
• Maintain a “living” resume. Position your blog as an extension of your resume, a landing page where you send people to view your current activities.