Thanks for the kind comment. We believe every winery has at least two of the three on your list. Blogging is often not adopted due to the time involved, lack of manpower, unwillingness to pay for blogging services or a combination of these factors. Instant content true but that doesn’t mean instant connections to consumers. The wine industry, although vastly improved since we worked in the industry in 2008, still remains years behind in marketing sophistication.

Our experience is not current so don’t take this as an end all be all answer. The opportunities should be plentiful and could be more so today. With that said, the challenge you face as a marketer, looking to break into the wine industry, isn’t a lack of opportunities for wineries to leverage Web 2.0 social media marketing. Instead, challenge #1 is winning contracts as an outside consultant; #2 being compensated according to your consulting expertise; #3 Sonoma and Napa Valleys have been inundated with consultants, micro firms, and large companies in the social media space trying to sell services.

Best of luck and please let me know how you are progressing!

dean