ReTweet Thank You’s: Increase Clicks and Viral Sharing of Your Content on Twitter
The viral benefits of social media networking for brands today place a premium on a marketing team’s ability to deliver the right message, at the right time, to the right audience, within the right social network. Combine these essential needs with the correct testing procedures for each campaign, and brands begin to realize and uncover the ROI of their social media networking. One of the most powerful social networks for viral marketing is the micro-blogging platform Twitter. One of the...
Read MoreTwitter Case Study: Tasting Room Traffic Fueled by 1:1 Marketing
Inner Architect recently compiled findings from a 12-week project we completed a few weeks ago for a boutique Napa Valley winery. Using a CRM tool, we tracked all our efforts and measured the results. The rates in which we converted messages to visitors–unheard of in email or postal campaigns--speaks to the power of targeting, personalized messages, and most importantly, 1:1 marketing. The Campaign We were working with a small budget that afforded only an average of 7.5 hours of time per...
Read MoreMarketing ROI: Guide to Hiring a Social Media Marketing Consultant
Inner Architect’s focus is Social Direct Marketing based on the integration of social media channels with direct marketing strategies. We focus on producing positive measurable results for our wine industry clients. Do you know how to hire a consultant? You are your winery’s GM, COO, Marketing Director, or Direct to Consumer Manager and you are in charge of creating, executing, and maintaining a social media marketing plan with Twitter as your centerpiece. You understand the...
Read MoreMashable’s Twitter Directory: Begin Building Your Twitter List
Twitter is one of the most important new direct marketing channels available today. Twitter allows brands to reach out to individual customers or prospects, engaging in one on one conversations, and solidify their relationships in a simple to use format. Yet one of the most vital strategic features on Twitter is completely underutilized or not leveraged at all: list building. Twitter Lists: The Best Feature Available in Social Media Today Twitter lists help businesses from small to global...
Read More5 Reasons Twitter Will Survive and Thrive
The SocialMediaToday.com article “Twitter in a Corner- Facing Huge Challenges” is an interesting piece about Twitter’s goals to monetize and survive an uncertain future. Twitter’s baby steps into advertising and their deliberate roll out strategy are the initial focus. The piece correctly identifies Twitter’s great concern to preserve the user experience, the possible alienation of users due to the new advertising initiatives, and the ongoing need to monetize the business...
Read MoreTwitter As Direct Marketing Channel: Build Lists For ROI
One of the greatest, untapped, benefits of Twitter is the list building feature. Segmentation and advanced Recency-Frequency-Monetary analysis can only begin when you build lists. Considering that Twitter is quickly becoming a sales and marketing channel the equal of traditional channels like postal-email-phone, it is time for businesses to create lists of their prospective and current consumers that choose Twitter as a channel for communication. Building Twitter lists begin with two steps: 1....
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