Social Impact: Thank Customers Offline
How do you thank your customers, affiliates, and peers for their support in the age of social media? If you are like me you tweet your gratitude, post thanks via a wall post or message on Facebook, or contact them on their favorite social network. The result is a nice response in return. But how memorable are these outreaches when they are so common? Go Postal: How Do You Do That? Do you want to make a memorable impression on your customers? One that creates the “wow” factor? Sit...
Read MoreDo You Have a Contact Strategy for Your Social Media Program?
What is a contact strategy? A contact strategy is a marketing program that sends appropriate messages to relevant groups of customers according to a strategic schedule. Who needs a contact strategy? Any brand that is serious about using a particular channel to generate income. Most brands that live or die through direct marketing understand the importance of a contact strategy. Brands that rely heavily on the postal channel tend to focus on building an effective contact strategy because of the...
Read MoreHow to Use Email to Monetize Social Media
In our conversations with potential clients, the most frequent goal we hear is the desire to monetize social media. To this end, we at Inner Architect have begun to take a unique approach that enables email to monetize social media. Think about it this way. Your goal with social media is to build relationships that positively influence customers’ lifetime purchasing with your brand. Rather than look to social media to make the sale, leverage your social media relationships to influence sales...
Read MoreSocial Media as Your Email Marketing Hero
Let’s face it. While social media is the trendy new marketing kid on the block, email remains the channel that most companies rely upon to execute their direct marketing programs. Why? Email is easy and inexpensive. Social media is new and time-consuming. Many marketers make the mistake of assuming that since email is cheap, there’s no harm in blasting the whole database with the same message. Yet this strategy produces an unhealthy syndrome called list fatigue. Without a...
Read More8 Tasks For Managing Your Social Media Marketing: What If You Can’t Do This?
Do you understand how to manage your social media marketing program? Most companies and entrepreneurs simply “show up” establishing a Twitter account, Facebook page, or blog without a plan. The idea that being there takes precedence over strategically leveraging each social network. By understanding how to manage your social media marketing, your efforts will evolve from a casual, random, unmeasured effort to a strategic, analytical and consistently refined program. By not...
Read MoreDo You Know How To Diagnose Your Social Media Marketing Plan?
Ship Naming Wiki If you have adopted a social media plan are you on the right track? How do you know if you are taking the right steps? In order to understand the position you are in today, it is important to answer five questions. 5 Questions About Your Social Media Plan Have you adopted the right tools to effectively leverage social media as a marketing channel? Are you participating in the social networks that best reach your target audience? Do you know what to say in your messages? Do you...
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