7 Reasons to Adopt and Measure Social Media Marketing
For many C-level executives, statistics are often the basis of “proof” required in order to launch a social media campaign or ongoing social network marketing efforts. Everyone wants a ROI metric like conversion rates or response rates that prove the influence social networks have on consumer sales. Yet for every brand that waits for “proof” that social influences consumers to purchase their products or services, there are hundreds of their competitors engaging the same...
Read MorePew Survey: 5 Reasons Marketers Must Pay Attention to Older Online Generations
“There are still notable differences by generation in online activities, but the dominance of the Millennial generation that we documented in our first “generations” report in 2009 has slipped in many activities.” -Pew Research The revolution of social networking is exploding on a global scale with new technologies allowing us to connect on a scale never seen before in history. Zuckerberg, Brin, Page, Stone, Dorsey, Williams, Mullenweg, and many more young lions are the...
Read MoreQualman’s Socialnomics 2011: The Revolution Continues
We at Inner Architect believe that one of the most influential and entertaining social media “scientists” is Erik Qualman. His site Socialnomics.net is a wellspring of social media information, analysis, and future predictions. It is a resource based on the economics of social media, the revolution that is social media, and the revolution of communications. Erik sums up his mission best in his description of socialnomics: “The intent of providing short social stories,...
Read More17 Must Have Social Media Research Resources
Don’t read this list if you are not ready to learn. Don’t read this list if you are not ready to educate your partners. Don’t read this list if you do not intend to make social media learning an ongoing process. One of the most important, and daunting, aspects of understanding social networking and the effects it can have on your business, is the research. Staying ahead of the curve on technology, social networks, and the ever changing social media landscape is the goal. The...
Read MoreDitto: The Future of Geolocation is Now
It is about sharing your intent to do something instead of what you’ve already done -Jyri Engstrom As a marketer I have always felt geolocation tools were the next great opportunity to grow business, generate leads, and strengthen brand awareness. It was only a matter of time before somebody figured out the fact that tools, like Foursquare and Gowalla, did not capture the most important information for marketers: a consumer’s future plans. That day has arrived with the soon to be...
Read MoreSocial Impact: Thank Customers Offline
How do you thank your customers, affiliates, and peers for their support in the age of social media? If you are like me you tweet your gratitude, post thanks via a wall post or message on Facebook, or contact them on their favorite social network. The result is a nice response in return. But how memorable are these outreaches when they are so common? Go Postal: How Do You Do That? Do you want to make a memorable impression on your customers? One that creates the “wow” factor? Sit...
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