In our conversations with potential clients, the most frequent goal we hear is the desire to monetize social media. To this end, we at Inner Architect have begun to take a unique approach that enables email to monetize social media.
Think about it this way. Your goal with social media is to build relationships that positively influence customers’ lifetime purchasing with your brand. Rather than look to social media to make the sale, leverage your social media relationships to influence sales in email, postal or telesales efforts. By doing so, you:
Let’s face it. Facebook and Twitter have changed our culture. Customers who engage with your brand on Facebook or Twitter want to be recognized. If you are not sending those customers personalized messages that acknowledge your Facebook or Twitter relationship, you miss the opportunity to leverage the social relationship. You defeat the whole purpose of social media by sending messages that are not personalized.
We are recommending strategies that segment customers into targeted groups that enable you to send relevant messages. This level of segmentation also helps you to capitalize on opportunities to outreach when purchasing history indicates a likeliness to buy.
Want to learn more? We’d love to hear from you.
Let’s face it. While social media is the trendy new marketing kid on the block, email remains the channel that most companies rely upon to execute their direct marketing programs. Why?
Many marketers make the mistake of assuming that since email is cheap, there’s no harm in blasting the whole database with the same message. Yet this strategy produces an unhealthy syndrome called list fatigue. Without a strategy for sending the most relevant messages to the most targeted customers, your emails can begin to be perceived as irrelevant and your customers stop opening them. If your customers shut down your only touch point, you lose your ability to communicate with them and increase the likelihood of losing them. Not good.
This is where social media can play the hero. Social networks give you another channel in which to get your customer’s attention. By making the effort to maintain social network contact information on your database, consider the power of what you can do:
Are you thinking this sounds too time-consuming and something you can’t afford? Think about it this way. Back in the day direct marketers spent tons of money on four-color printing on high quality paper. But they didn’t mail these expensive pieces to everyone. They only invested in the people they predicted were most likely to buy or those they sorely did not want to lose.
This is the kind of science that now needs to be applied to social media marketing. How prepared are you?
Do you understand how to manage your social media marketing program? Most companies and entrepreneurs simply “show up” establishing a Twitter account, Facebook page, or blog without a plan. The idea that being there takes precedence over strategically leveraging each social network.
By understanding how to manage your social media marketing, your efforts will evolve from a casual, random, unmeasured effort to a strategic, analytical and consistently refined program. By not planning your social media marketing and without ongoing monthly management, your marketing efforts will fail with very poor to ineffective results
8 Tasks For Managing Your Social Media Marketing
What If You Can Not Do This?
If you or your company does not have the time, manpower, or expertise to manage an ongoing social media marketing program, you should consider hiring a consulting firm to take on this vital function. Inner Architect manages the Facebook page(s) and Twitter account(s) for major companies, like Whitehall Lane winery, in order to provide the following benefits:
If you have adopted a social media plan are you on the right track? How do you know if you are taking the right steps? In order to understand the position you are in today, it is important to answer five questions.
5 Questions About Your Social Media Plan
5 Components of Social Media Diagnostic
Results
If your company can not answer any or a majority of these questions then it is time for a social media marketing diagnostic. Before you begin investing time-money-manpower-effort into this vital strategy get more information on how to get started.
Multilevel Marketers, affiliate marketers, spamming business owners, scam artists, hard sell sales people, and a myriad of other “dark forces” are lurking on Twitter with the idea of selling you something no matter how you feel about being sold.
In order to avoid, and avoiding this at all costs strikes to the very heart of your credibility, the perception of being one of these “dark forces” avoid the following mistakes when establishing your Twitter presence.
5 Tips To Avoiding Being Perceived As A Spammer On Twitter