Is Social Media Marketing Broken?
“Social media marketing is an insular and largely meaningless game where the perceived winner is not the brand that gains awareness, consideration or purchase intent but the one with the most retweets and likes. . . The problem rests not with social media but with marketers. I blame marketers for focusing on quick fixes and easy metrics rather than appreciating that–as always–brands gain customers’ trust, usage and loyalty through hard work and not button...
Read MoreFree Social Media Training for Unemployed Professionals
It has always been our vision that Inner Architect serve a purpose that goes beyond making money. Towards this goal, I am very happy to announce the upcoming launch of a free social media training program we are offering to unemployed professionals. With the evolution of social media changing the way that business is done, social media skills are needed to land many jobs today. We want to do our part to support others in developing skills that increase job marketability. Program Details The...
Read More7+ Questions to Answer Before Launching Your QR Code Marketing Program
Do you plan to utilize QR codes in your marketing program? If you do the following are some solid steps to consider when implementing your QR code campaign into your marketing mix. 7+ Questions to Consider Before Launching QR Code Marketing Program 1. Security: more articles are being written about malware that has been designed to completely disable your smartphone. Before creating your QR code campaign, research QR code security so that you can assure your consumers that they will remain...
Read MoreInner Architect Partners With Salesforce.com Certified Consultants Red Cote
Over the past few years Inner Architect has continued to build processes and systems for analyzing an organizations’ marketing efforts within the social network channels. During this evolution, we utilized a generic CRM tool that provided value but on a limited basic platform. We realized the next step for our business was to adopt the Salesforce.com platform for our growing need for greater scalability. We discovered that Salesforce.com has recognized the needs of it’s clients...
Read MoreMarin Professionals Slowly Embrace Social Media for Job Search
One of the ways we at Inner Architect give back to our community is by teaching job seekers how to use digital media to support job search. Earlier this week Dean and I gave our quarterly pro bono presentation at Marin Professionals, a support and networking organization for job seekers who are 40+ years old with college degrees. Challenges with adoption We started speaking at Marin Pro in the fall of 2008 with a program we called “Blogging to Employment” which we delivered to a...
Read MoreReTweet Thank You’s: Increase Clicks and Viral Sharing of Your Content on Twitter
The viral benefits of social media networking for brands today place a premium on a marketing team’s ability to deliver the right message, at the right time, to the right audience, within the right social network. Combine these essential needs with the correct testing procedures for each campaign, and brands begin to realize and uncover the ROI of their social media networking. One of the most powerful social networks for viral marketing is the micro-blogging platform Twitter. One of the...
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