Inner Architect Partners With Salesforce.com Certified Consultants Red Cote
Over the past few years Inner Architect has continued to build processes and systems for analyzing an organizations’ marketing efforts within the social network channels. During this evolution, we utilized a generic CRM tool that provided value but on a limited basic platform. We realized the next step for our business was to adopt the Salesforce.com platform for our growing need for greater scalability. We discovered that Salesforce.com has recognized the needs of it’s clients...
Read MoreCNET’S Massive Social Media Rise: It’s All About Organic Growth
“It’s not the result of some huge ad campaign or anything we’ve done spending a bunch of money. It’s all about organic growth.” -Nathan Bransford CNET Social Media Manager You are in-charge of your company’s social media marketing program and you have a difficult decision tree to maneuver. Should you rely upon a massive ad campaign to drive consumers to your Facebook page and follow your Twitter account? Or should you instead implement a grass roots, multi...
Read MoreMust Social Marketing Scale?
I’ve had the opportunity to hang out with some very savvy direct marketers lately. When they begin asking questions about social marketing, ultimately the same questions come up: Doesn’t it take a lot of time? It’s not really scalable, is it? I have to say that the answer is “yes” for both of these points, but a meaningful ROI investigation needs to go well beyond those two points. Why is it that telemarketing, which is just as, if not more, time-consuming than...
Read MoreHow to Measure Social Media Lifetime Sales ROI
In 1 Simple Ingredient for All Your ROI Needs, I discussed using a key code system to track the performance of individual social media efforts. While this practice is a great step towards tracking the sales performance of the social media channel, it is not enough if you truly want to learn how your social relationships are influencing sales in the long term. What does it mean to measure impact on long term sales? Think about it this way. Evaluating long term impact means there is going to be...
Read More1 Simple Ingredient for All Your ROI Needs
Having grown up in the subscription and later the catalog marketing worlds, one basic concept permeated everything we did. Every effort, every offer, every list and every test is assigned a key code, an alpha-numeric code that enable results to be tracked, measured, and attributed to the source from which the customer acquisition or sale came. This practice of using key codes can and should be used to measure social media marketing efforts. If it sounds too complicated, it’s really not....
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