mobile marketing

5 Ways to Attract More Mobile Foursquare Check-Ins

Posted by dean guadagni on Nov 21, 2011 in mobile marketing | 0 comments

With the avalanche and proliferation of smartphones, applications for smartphones, and the adoption rates for the iPad on the rise, why are people under utilizing geosocial (“Check-in”) services like Foursquare? According to the latest Pew Research survey “5% of cell owners, equaling 4% of all adults use their phones to check in to locations using geosocial services such as Foursquare or Gowalla.” Before attempting to answer the question why more people are not...

Mobile Web Strategies: 4 Steps To Creating Mobile Web Campaigns

Posted by dean on Jan 3, 2010 in mobile marketing | 0 comments

Part 3 in our series on mobile Web marketing strategies As we have learned from Jon Cooper CMO of PhindMe Mobile, a mobile Web strategy is one of the most important marketing trends of 2010. Once you have launched your mobile Web strategy, the next step is to formulate your promotional marketing campaigns using your new technology. 4 Steps To Creating Mobile Web Marketing Campaigns Opt-In Database: begin building your list of cell phone numbers by “providing your target audience with...

3 Marketing Strategies To Launch Your Mobile Web Strategy

Posted by dean on Jan 2, 2010 in mobile marketing | 2 comments

Part 2 in our series on mobile Web strategy Jon Cooper of the Philadelphia Business Journal wrote a great article outlining five reasons companies must have a mobile strategy in their marketing plan. Cooper identifies “commonsense tactics” that need to be incorporated into your current marketing strategy in order to launch your moble Web strategy. 3 Marketing Strategies to Launch Your Mobile Web Strategy Cell Phone Numbers: begin capturing cell phone numbers by asking for this...

5 Reasons You Must Adopt A Mobile Web Strategy In 2010

Posted by dean guadagni on Dec 21, 2009 in mobile marketing | 2 comments

Part 1 in our series on mobile Web strategy Jon Cooper of the Philadelphia Business Journal wrote a great article outlining five reasons companies must have a mobile strategy in their marketing plan. After a close examination of each reason, we have come to the conclusion that mobile is not just a necessary strategy but a must have strategy. 5 Reasons Your Company Must Support a Mobile Strategy 1. Mobile Adoption: “Four or five times as many people have cell phones as have...