mobile marketing

Part 3 in our series on mobile Web marketing strategies

As we have learned from Jon Cooper CMO of PhindMe Mobile, a mobile Web strategy is one of the most important marketing trends of 2010. Once you have launched your mobile Web strategy, the next step is to formulate your promotional marketing campaigns using your new technology.

4  Steps To Creating Mobile Web Marketing Campaigns

1. Opt-In Database: begin building your list of cell phone numbers by “providing your target audience with multiple opportunities to register to be on your text messaging list.” Place signs in your brick n mortar stores, on your website or blog, and in advertisements that inform your audience of your mobile Web presence
2. Incentive to Join: create an incentive for your audience to join your opt-in list. Exclusive information, deals, discounts, or events can be part of the incentives to join or sign-up
3. Exclusive Offers Alert: create exclusive offers for your text message list members. These offers could include “secret events”, previews, or sales. Then alert your members to be on the lookout for upcoming events
4. Word of Mouth: motivate your list members to forward your exclusive offer links to their friends in order to prospect for new list members and viral market your mobile website

Part 2 in our series on mobile Web strategy

Jon Cooper of the Philadelphia Business Journal wrote a great article outlining five reasons companies must have a mobile strategy in their marketing plan. Cooper identifies “commonsense tactics” that need to be incorporated into your current marketing strategy in order to launch your moble Web strategy.

3 Marketing Strategies to Launch Your Mobile Web Strategy

• Cell Phone Numbers: begin capturing cell phone numbers by asking for this information along with the “typical” consumer contact information in your opt-in customer relationship management efforts
• Web Pages: due to technology issues, your current website-blog can not be read by cell phone users. The answer is to establish your own mobile web page (website) that is cell phone “friendly” allowing mobile users to easily read your content
• Text Call To Action: “obtain text message response capability”-this allows you to add call to action text to your advertisement or marketing messages. Example: text ‘coupon’ to 77860 to opt-in for your complimentary sample

Part 1 in our series on mobile Web strategy

Jon Cooper of the Philadelphia Business Journal wrote a great article outlining five reasons companies must have a mobile strategy in their marketing plan. After a close examination of each reason, we have come to the conclusion that mobile is not just a necessary strategy but a must have strategy.

5 Reasons Your Company Must Support a Mobile Strategy

1. Mobile Adoption: “Four  or five  times as many people have cell phones as have PCs.”

Innerarchitect: With the explosion in mobile phones,  PCs will be going the way of the cord tethered land line phone-obsolescence

2. Mobile Content: “digital content hitches a ride in the consumer’s pocket and may literally guide him/her to your store or office.”

Innerarchitect: mobile users who share content, in real time, can share positive and negative experiences about your business. If you are not there to answer them they will leave this information unchecked on one of the hundreds of review sites (Yelp) available to them

3. Text Performance: “text messages far outperform e-mails in key metrics such as open rate. Ninety-five (95%) percent of text messages are typically opened inside the first 15 minutes. Your e-mail outreach program is struggling to maintain double digit open rates inside of several days.”

Innerarchitect: the open rate and time frame of open, 95%, far out performs the traditional open rates (15-25%) of e-newsletters or email marketing campaigns.

4. Links: “text messaging is short but they have the ability to carry, deliver shortened urls to a strategically targeted audiences.”

Innerarchitect: this is a huge advantage in delivering messages in real time that provide call to action lead generation for a business

5. Mobile Web Pages: “the combination of text messaging and mobile Web pages are “a powerful means of communicating important information to your audience.”

Innerarchitect: this is the key to the next generation of online communication and a wave that should not be missed.