3 Basic Keys to Direct Marketing on Facebook
Those of us who have been marketing directly to consumers since the 1980′s or before have experienced the evolution of channels from mailbox to internet and email. My work now involves encouraging clients to begin to look at Facebook as another prime environment for managing communications with customers and prospects. While thousands of companies have hopped on board Facebook from pure instinct that they need to be there, few really understand Facebook well enough to be able to design a...
Read More5 Steps to an Effective Facebook Page Marketing Strategy
Having come from the world of direct marketing, the importance of a strategy is well ingrained in me. Yet I recognize that the world of social media is very different. Our goal as social media marketers is to create relationships that are mutually beneficial, not convert individuals to buyers in one single action. It seems we are evolving as a species. We’ve got sales marketing down to a science, and now we are just beginning to understand the art of reaching out to individuals for the...
Read MoreFacebook Advanced Search Application Delivers Drilled Down Targeting Power
Having spent 12 years in a former life as a list broker, I probably have a very different perspective on how to find targeted prospects than the average social media marketer. Having had to identify the most likely buyers for offers than ranged from Soviet-inspired gifts to incontinence products to patio spas, one thing I’ve learned is that razor sharp targeting requires digging. And it’s in the digging that you find the gold. Facebook Groups: A Marketing Opportunity Facebook...
Read MoreTarget’s Facebook Campaign: Crowdsourcing for Charity
Target , the low cost retailer, bills itself with the tag line “Expect More, Pay Less.” Target is taking this concept one step further in their bid to be the number one social media branded value retailer in the country. Target’s latest social media campaign utilizes Facebook to crowdsource, build their brand, create cause marketing exposure, engage with their audience, and mold their public perception one facebook fan at a time. Here is how they are doing it: Target’s...
Read MoreBigelow Tea: How to Get Close to Customers on Facebook
We can learn a lot about an effective Facebook Page from Bigelow Tea. It’s no wonder that Cindy Bigelow, the company’s President, was a speaker at the Business Smart Tools Conference held earlier this week in Stamford, CT. Bigelow Tea shows us that they really do understand how to get close to their customers using social media. What is Bigelow Tea doing right on Facebook? Bigelow Tea engages like they care. Today, the Friday before Mother’s Day, the following message...
Read MoreH&R Block Facebook Page: Good Model for Professional Service Providers
If you have been holding back from creating a Facebook presence for your business because your product or service lacks excitement, think again. The folks at H&R Block have approached what most would consider a mundane service to create a Facebook Page that has made them like rock stars to their 1,744 fans. And while that number may not seem particularly impressive on the surface, consider their standing amongst others offering national personal financial services. H&R Block has...
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