How Businesses Should Respond to the New Facebook Platform
Today set in motion a game changer in the world of social networking as we know it. In its F8 news conference, Facebook CEO Mark Zuckerberg and other key players announced some significant changes to the platform that we see as revolutionizing the concept of social networking and will greatly impact the role of Facebook in user’s lives. Change #1: The Timeline Up until now a Facebook profile has been used to share updates, photos, links, etc. that go into a stream that goes back as far as...
Read More2 Key Prospecting Strategies for Facebook Pages
Facebook is so much more than just a community management platform. Not only does the world’s largest social network enable you to stay top of mind with clients and prospects and build loyalty, it now provides brands with a rich environment for prospecting. Changes released mid-February 2011 opened up the platform to enable pages to engage with other pages. This powerful new feature inspired 2 new Facebook marketing strategies which have produced some exciting results for our...
Read MoreIs Your Facebook Copy Working For You?
In the couple of years that I have been involved with social media marketing, I have seen much correlation between what what works for driving engagement and what works to drive a direct marketing response. I have become convinced that there is one area of focus that is sorely overlooked by brands seeking to build a vibrant and constantly growing Facebook community. There lacks an attention to the influence of copy. Over the years I have pushed hundreds of millions of offers out to ...
Read MoreHow to Measure Your Facebook Marketing Efforts
One thing I have learned in managing Facebook business pages is that you can’t judge what’s really going on from the surface. The real story lies within your Insights. If you are not using these Facebook metrics, you are not taking your marketing efforts seriously. Unfortunately, getting a clear understanding of what efforts are producing what results is not something you can do in a snap. It takes time to put all the pieces together, but that is the reality in effectively...
Read MoreFacebook Blog Widgets Provide Powerful Viral Marketing Opportunities
Social media Marketing Directors often concentrate their efforts on building brand awareness through blogging, Facebook, Twitter, and LinkedIn. One strategy is often forgotten: becoming a fan of a prominent company or blogger’s Facebook page. Done strategically on Facebook pages, the simple act of becoming a Facebook fan could produce great viral opportunities for your products and services. Become a Fan of a Prominent Facebook Page: Many blogs with massive traffic (Mashable), have...
Read MoreWhat Marketers Need to Know About the Facebook News Feed
Over the past few days, Facebook has unleashed an overhaul of their news feed that I believe has implications for marketers that go deeper than the surface. With hundreds of thousands of Facebook users revolting, only time will tell how long this particular feature will remain in its current design. In any event, one trend does seem clear. Like the sidebar Highlights that proceeded this particular redesign, Facebook seems to be in favor of delivering content that is based on a user’s...
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