Creating Content for Your Legal Blog that Sells
As a social media marketing strategist working with law firms, I can tell you for a fact that blogs do create leads for cases. I’ve seen them. There’s a caveat here, though, and that is that your blog articles should be about your cases. Why writing about cases produces qualified leads for law firms: Articles demonstrate your involvement with cases that the reader may need assistance with in a way that is more powerful than simply listing your areas of specialty Information in the...
Read MoreInner Architect Debuts on SearchEnginePeople.com
Inner Architect Founder & CEO Susan Hanshaw and Business Director Dean Guadagni have a combined 7 years blogging experience. Together we have written over 2,000 articles focusing on direct marketing, social media, blogging, social networking, and a plethora of subjects related to Web 2.0. SearchEnginePeople.com We are proud to announce our acceptance as guest contributors to SearchEnginePeople.com Canada’s “largest and most trusted Internet marketing company.” Search...
Read More6 Excuses Why People And Companies Do Not Blog
In today’s business and economic climate individuals and companies search for ways to cut costs without sacrificing functionality. Blogging is one strategy that allows individuals to leverage a publishing platform while competing with large companies. The following are excuses, myths, or push backs we hear from people and companies on why they just do not want to adopt blogging. What is your excuse? 6 Excuses and Myths Why People Do Not Blog Articles must be long: Blog articles...
Read MoreThe Top 10 Reasons Why Businesses Must Blog: Perception Is Reality
Courtesy Printing Wiki Blogging has lead the paradigm shift and evolution in communications away from an environment dominated by the print and electronic medias, of newspapers-magazines-radio-television, to an open “architecture of participation” online. Businesses and companies that ignore this shift should consider the following 10 Reasons Businesses Must Blog: 10 Reasons Businesses Must Blog Publishing Platform: a blog is the writing platform to begin creating content about...
Read MoreWhat Every Business Needs to Know About Blogs
Thinking about launching a blog for your company? The first question I would ask you is this: What do you want your blog to do for you? There are many benefits of blogging that I covered in a previous article Serious About Getting Hired: Get Blogging. Along with these benefits, consider what we believe is the most powerful benefit of all—your blog’s ability to gain Google ranking on your desired keywords and drive traffic to your company’s website. We have talked to several companies...
Read MoreIs Your Home Page Inviting Relationships or Alienating?
There’s a revolution going on right now and most companies don’t yet understand the shift. Web 2.0, the second generation of web development that facilitates communication, collaboration and the sharing of information, is changing the landscape and tone of business communications. The hard sell, in-your-face self promotion is no longer accepted by this generation. Instead, this world operates by an unwritten policy that says: 1. Create relationships first. 2. Give value to your...
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