7 Reasons to Adopt and Measure Social Media Marketing
For many C-level executives, statistics are often the basis of “proof” required in order to launch a social media campaign or ongoing social network marketing efforts. Everyone wants a ROI metric like conversion rates or response rates that prove the influence social networks have on consumer sales. Yet for every brand that waits for “proof” that social influences consumers to purchase their products or services, there are hundreds of their competitors engaging the same consumer audience, influencing sales for their...
read morePew Survey: 5 Reasons Marketers Must Pay Attention to Older Online Generations
“There are still notable differences by generation in online activities, but the dominance of the Millennial generation that we documented in our first “generations” report in 2009 has slipped in many activities.” -Pew Research The revolution of social networking is exploding on a global scale with new technologies allowing us to connect on a scale never seen before in history. Zuckerberg, Brin, Page, Stone, Dorsey, Williams, Mullenweg, and many more young lions are the architects of the social revolution. And with the...
read moreQualman’s Socialnomics 2011: The Revolution Continues
We at Inner Architect believe that one of the most influential and entertaining social media “scientists” is Erik Qualman. His site Socialnomics.net is a wellspring of social media information, analysis, and future predictions. It is a resource based on the economics of social media, the revolution that is social media, and the revolution of communications. Erik sums up his mission best in his description of socialnomics: “The intent of providing short social stories, statistics, studies and surprises. The term...
read more17 Must Have Social Media Research Resources
Don’t read this list if you are not ready to learn. Don’t read this list if you are not ready to educate your partners. Don’t read this list if you do not intend to make social media learning an ongoing process. One of the most important, and daunting, aspects of understanding social networking and the effects it can have on your business, is the research. Staying ahead of the curve on technology, social networks, and the ever changing social media landscape is the goal. The biggest part of this goal is reading. The following...
read more2 Key Prospecting Strategies for Facebook Pages
Facebook is so much more than just a community management platform. Not only does the world’s largest social network enable you to stay top of mind with clients and prospects and build loyalty, it now provides brands with a rich environment for prospecting. Changes released mid-February 2011 opened up the platform to enable pages to engage with other pages. This powerful new feature inspired 2 new Facebook marketing strategies which have produced some exciting results for our clients’ visibility and page growth: Strategy #1:...
read moreGoogle Brings Social Search to Life with +1
In what appears to be the continued “Facebookification” of Google, and a hopeful giant step forward in search, Google announced the launch of it’s social search service +1. Simply put, Google’s +1 feature is a “like” button for search results. After years of attempting to purchase social networks from Friendster to Twitter, Google has delivered what could be their best social innovation offering in +1. Social Search +1′s Big Benefit: Voting on Search Results In a nutshell, Google has been taking...
read moreTwitter White Paper: Leveraging Twitter as a Prospecting Machine
We are very excited to announce that our white paper, Leveraging Twitter as a Prospecting Machine, is now available by request. The research behind this paper began with a Twitter case study, which detailed findings from a project where Twitter was used to identify and drive prospects to a Napa Valley winery. The success of this 1:1 marketing campaign led to the development of the white paper, which discusses the opportunities and challenges of utilizing Twitter as a direct marketing vehicle. Why Twitter Over Facebook as a Direct Marketing...
read moreDitto: The Future of Geolocation is Now
It is about sharing your intent to do something instead of what you’ve already done -Jyri Engstrom As a marketer I have always felt geolocation tools were the next great opportunity to grow business, generate leads, and strengthen brand awareness. It was only a matter of time before somebody figured out the fact that tools, like Foursquare and Gowalla, did not capture the most important information for marketers: a consumer’s future plans. That day has arrived with the soon to be launched Ditto. What is Ditto? Ditto is an iPhone...
read moreTwitter Case Study: Tasting Room Traffic Fueled by 1:1 Marketing
Inner Architect recently compiled findings from a 12-week project we completed a few weeks ago for a boutique Napa Valley winery. Using a CRM tool, we tracked all our efforts and measured the results. The rates in which we converted messages to visitors–unheard of in email or postal campaigns--speaks to the power of targeting, personalized messages, and most importantly, 1:1 marketing. The Campaign We were working with a small budget that afforded only an average of 7.5 hours of time per week. Our goal was to generate traffic to the...
read moreSocial Impact: Thank Customers Offline
How do you thank your customers, affiliates, and peers for their support in the age of social media? If you are like me you tweet your gratitude, post thanks via a wall post or message on Facebook, or contact them on their favorite social network. The result is a nice response in return. But how memorable are these outreaches when they are so common? Go Postal: How Do You Do That? Do you want to make a memorable impression on your customers? One that creates the “wow” factor? Sit down and write a thank you note and send it via...
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