Is Social Media Marketing Broken?
“Social media marketing is an insular and largely meaningless game where the perceived winner is not the brand that gains awareness, consideration or purchase intent but the one with the most retweets and likes. . . The problem rests not with social media but with marketers. I blame marketers for focusing on quick fixes and easy metrics rather than appreciating that–as always–brands gain customers’ trust, usage and loyalty through hard work and not button clicks.” -Augie Ray Social media marketing is being...
read moreCreating Content for Your Legal Blog that Sells
As a social media marketing strategist working with law firms, I can tell you for a fact that blogs do create leads for cases. I’ve seen them. There’s a caveat here, though, and that is that your blog articles should be about your cases. Why writing about cases produces qualified leads for law firms: Articles demonstrate your involvement with cases that the reader may need assistance with in a way that is more powerful than simply listing your areas of specialty Information in the article might answer questions the reader may have...
read moreFree Social Media Training for Unemployed Professionals
It has always been our vision that Inner Architect serve a purpose that goes beyond making money. Towards this goal, I am very happy to announce the upcoming launch of a free social media training program we are offering to unemployed professionals. With the evolution of social media changing the way that business is done, social media skills are needed to land many jobs today. We want to do our part to support others in developing skills that increase job marketability. Program Details The free training program will be offered in a webinar...
read more5 Ways to Attract More Mobile Foursquare Check-Ins
With the avalanche and proliferation of smartphones, applications for smartphones, and the adoption rates for the iPad on the rise, why are people under utilizing geosocial (“Check-in”) services like Foursquare? According to the latest Pew Research survey “5% of cell owners, equaling 4% of all adults use their phones to check in to locations using geosocial services such as Foursquare or Gowalla.” Before attempting to answer the question why more people are not utilizing geosocial services, the following findings...
read more7+ Questions to Answer Before Launching Your QR Code Marketing Program
Do you plan to utilize QR codes in your marketing program? If you do the following are some solid steps to consider when implementing your QR code campaign into your marketing mix. 7+ Questions to Consider Before Launching QR Code Marketing Program 1. Security: more articles are being written about malware that has been designed to completely disable your smartphone. Before creating your QR code campaign, research QR code security so that you can assure your consumers that they will remain malware free 2. Plan Your Goal(s): what do you want...
read moreInner Architect Partners With Salesforce.com Certified Consultants Red Cote
Over the past few years Inner Architect has continued to build processes and systems for analyzing an organizations’ marketing efforts within the social network channels. During this evolution, we utilized a generic CRM tool that provided value but on a limited basic platform. We realized the next step for our business was to adopt the Salesforce.com platform for our growing need for greater scalability. We discovered that Salesforce.com has recognized the needs of it’s clients who have adopted social networks by enabling CRM...
read moreMarin Professionals Slowly Embrace Social Media for Job Search
One of the ways we at Inner Architect give back to our community is by teaching job seekers how to use digital media to support job search. Earlier this week Dean and I gave our quarterly pro bono presentation at Marin Professionals, a support and networking organization for job seekers who are 40+ years old with college degrees. Challenges with adoption We started speaking at Marin Pro in the fall of 2008 with a program we called “Blogging to Employment” which we delivered to a very skeptical audience. Although the group seemed...
read moreHow Businesses Should Respond to the New Facebook Platform
Today set in motion a game changer in the world of social networking as we know it. In its F8 news conference, Facebook CEO Mark Zuckerberg and other key players announced some significant changes to the platform that we see as revolutionizing the concept of social networking and will greatly impact the role of Facebook in user’s lives. Change #1: The Timeline Up until now a Facebook profile has been used to share updates, photos, links, etc. that go into a stream that goes back as far as anyone has the energy to click deeper into. It has...
read moreReTweet Thank You’s: Increase Clicks and Viral Sharing of Your Content on Twitter
The viral benefits of social media networking for brands today place a premium on a marketing team’s ability to deliver the right message, at the right time, to the right audience, within the right social network. Combine these essential needs with the correct testing procedures for each campaign, and brands begin to realize and uncover the ROI of their social media networking. One of the most powerful social networks for viral marketing is the micro-blogging platform Twitter. One of the easiest and most effective methods for brands to...
read moreCNET’S Massive Social Media Rise: It’s All About Organic Growth
“It’s not the result of some huge ad campaign or anything we’ve done spending a bunch of money. It’s all about organic growth.” -Nathan Bransford CNET Social Media Manager You are in-charge of your company’s social media marketing program and you have a difficult decision tree to maneuver. Should you rely upon a massive ad campaign to drive consumers to your Facebook page and follow your Twitter account? Or should you instead implement a grass roots, multi pronged, organic approach that utilizes...
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