Twitter White Paper: Leveraging Twitter as a Prospecting Machine
Tweet We are very excited to announce that our white paper, Leveraging Twitter as a Prospecting Machine, is now available by request. The research behind this paper began with a Twitter case study, which detailed findings from a project where Twitter was used to identify and drive prospects to a Napa Valley winery. The success of this 1:1 marketing campaign led to the development of the white paper, which discusses the opportunities and...
Read MoreTwitter Case Study: Tasting Room Traffic Fueled by 1:1 Marketing
Tweet Inner Architect recently compiled findings from a 12-week project we completed a few weeks ago for a boutique Napa Valley winery. Using a CRM tool, we tracked all our efforts and measured the results. The rates in which we converted messages to visitors–unheard of in email or postal campaigns--speaks to the power of targeting, personalized messages, and most importantly, 1:1 marketing. The Campaign We were working with a small...
Read MorePower Your CRM with Social Media Triggers
Tweet Marketers who maximize results from the email channel have learned the powerful contribution that triggers can make in their overall strategy. Shopping cart abandonment, thank you for your order, product review after order are just a few examples of events that smart marketers are leveraging as opportunities to reach out to the customer with another offer. Social media now gives marketers an environment rich with events that can...
Read MoreMust Social Marketing Scale?
Tweet I’ve had the opportunity to hang out with some very savvy direct marketers lately. When they begin asking questions about social marketing, ultimately the same questions come up: Doesn’t it take a lot of time? It’s not really scalable, is it? I have to say that the answer is “yes” for both of these points, but a meaningful ROI investigation needs to go well beyond those two points. Why is it that...
Read MoreDo You Have a Contact Strategy for Your Social Media Program?
Tweet What is a contact strategy? A contact strategy is a marketing program that sends appropriate messages to relevant groups of customers according to a strategic schedule. Who needs a contact strategy? Any brand that is serious about using a particular channel to generate income. Most brands that live or die through direct marketing understand the importance of a contact strategy. Brands that rely heavily on the postal channel tend to...
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