3 SEO Reasons for Adopting Google+
I am now having conversations with clients about why they should consider embracing Google+ even though it is currently a landscape populated by only early adopters and marketers. The bottom line is that SEO experts are saying that it is almost mandatory to have a page and be active there because Google is showing more of Google+ content in its search results. Here’s the scoop as I know it. Recent SEO changes relating to Google+...
Read MoreCreating Content for Your Legal Blog that Sells
As a social media marketing strategist working with law firms, I can tell you for a fact that blogs do create leads for cases. I’ve seen them. There’s a caveat here, though, and that is that your blog articles should be about your cases. Why writing about cases produces qualified leads for law firms: Articles demonstrate your involvement with cases that the reader may need assistance with in a way that is more powerful than...
Read MoreFree Social Media Training for Unemployed Professionals
It has always been our vision that Inner Architect serve a purpose that goes beyond making money. Towards this goal, I am very happy to announce the upcoming launch of a free social media training program we are offering to unemployed professionals. With the evolution of social media changing the way that business is done, social media skills are needed to land many jobs today. We want to do our part to support others in developing skills...
Read MoreMarin Professionals Slowly Embrace Social Media for Job Search
One of the ways we at Inner Architect give back to our community is by teaching job seekers how to use digital media to support job search. Earlier this week Dean and I gave our quarterly pro bono presentation at Marin Professionals, a support and networking organization for job seekers who are 40+ years old with college degrees. Challenges with adoption We started speaking at Marin Pro in the fall of 2008 with a program we called...
Read MoreHow Businesses Should Respond to the New Facebook Platform
Today set in motion a game changer in the world of social networking as we know it. In its F8 news conference, Facebook CEO Mark Zuckerberg and other key players announced some significant changes to the platform that we see as revolutionizing the concept of social networking and will greatly impact the role of Facebook in user’s lives. Change #1: The Timeline Up until now a Facebook profile has been used to share updates, photos,...
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