ReTweet Thank You’s: Increase Clicks and Viral Sharing of Your Content on Twitter
The viral benefits of social media networking for brands today place a premium on a marketing team’s ability to deliver the right message, at the right time, to the right audience, within the right social network. Combine these essential needs with the correct testing procedures for each campaign, and brands begin to realize and uncover the ROI of their social media networking. One of the most powerful social networks for viral...
Read MoreCNET’S Massive Social Media Rise: It’s All About Organic Growth
“It’s not the result of some huge ad campaign or anything we’ve done spending a bunch of money. It’s all about organic growth.” -Nathan Bransford CNET Social Media Manager You are in-charge of your company’s social media marketing program and you have a difficult decision tree to maneuver. Should you rely upon a massive ad campaign to drive consumers to your Facebook page and follow your Twitter...
Read More7 Reasons to Adopt and Measure Social Media Marketing
For many C-level executives, statistics are often the basis of “proof” required in order to launch a social media campaign or ongoing social network marketing efforts. Everyone wants a ROI metric like conversion rates or response rates that prove the influence social networks have on consumer sales. Yet for every brand that waits for “proof” that social influences consumers to purchase their products or services,...
Read MorePew Survey: 5 Reasons Marketers Must Pay Attention to Older Online Generations
“There are still notable differences by generation in online activities, but the dominance of the Millennial generation that we documented in our first “generations” report in 2009 has slipped in many activities.” -Pew Research The revolution of social networking is exploding on a global scale with new technologies allowing us to connect on a scale never seen before in history. Zuckerberg, Brin, Page, Stone,...
Read MoreQualman’s Socialnomics 2011: The Revolution Continues
We at Inner Architect believe that one of the most influential and entertaining social media “scientists” is Erik Qualman. His site Socialnomics.net is a wellspring of social media information, analysis, and future predictions. It is a resource based on the economics of social media, the revolution that is social media, and the revolution of communications. Erik sums up his mission best in his description of...
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