How to Hire a Social Media Marketing Firm
Inner Architect’s focus is Social Direct Marketing based on the integration of social media channels with direct marketing strategies. We focus on producing positive measurable results for our clients. Do you know how to hire a consultant? You are a COO, Marketing Director, or business owner and you are in charge of creating, executing, and maintaining a social media marketing plan. You understand the following challenges in executing...
Read MoreIs Social Media Marketing Broken?
“Social media marketing is an insular and largely meaningless game where the perceived winner is not the brand that gains awareness, consideration or purchase intent but the one with the most retweets and likes. . . The problem rests not with social media but with marketers. I blame marketers for focusing on quick fixes and easy metrics rather than appreciating that–as always–brands gain customers’ trust,...
Read More5 Ways to Attract More Mobile Foursquare Check-Ins
With the avalanche and proliferation of smartphones, applications for smartphones, and the adoption rates for the iPad on the rise, why are people under utilizing geosocial (“Check-in”) services like Foursquare? According to the latest Pew Research survey “5% of cell owners, equaling 4% of all adults use their phones to check in to locations using geosocial services such as Foursquare or Gowalla.” Before...
Read More7+ Questions to Answer Before Launching Your QR Code Marketing Program
Do you plan to utilize QR codes in your marketing program? If you do the following are some solid steps to consider when implementing your QR code campaign into your marketing mix. 7+ Questions to Consider Before Launching QR Code Marketing Program 1. Security: more articles are being written about malware that has been designed to completely disable your smartphone. Before creating your QR code campaign, research QR code security so that...
Read MoreInner Architect Partners With Salesforce.com Certified Consultants Red Cote
Over the past few years Inner Architect has continued to build processes and systems for analyzing an organizations’ marketing efforts within the social network channels. During this evolution, we utilized a generic CRM tool that provided value but on a limited basic platform. We realized the next step for our business was to adopt the Salesforce.com platform for our growing need for greater scalability. We discovered that...
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