Is Social Media Marketing Broken?
Tweet “Social media marketing is an insular and largely meaningless game where the perceived winner is not the brand that gains awareness, consideration or purchase intent but the one with the most retweets and likes. . . The problem rests not with social media but with marketers. I blame marketers for focusing on quick fixes and easy metrics rather than appreciating that–as always–brands gain customers’ trust,...
Read More5 Ways to Attract More Mobile Foursquare Check-Ins
Tweet With the avalanche and proliferation of smartphones, applications for smartphones, and the adoption rates for the iPad on the rise, why are people under utilizing geosocial (“Check-in”) services like Foursquare? According to the latest Pew Research survey “5% of cell owners, equaling 4% of all adults use their phones to check in to locations using geosocial services such as Foursquare or Gowalla.” Before...
Read More7+ Questions to Answer Before Launching Your QR Code Marketing Program
Tweet Do you plan to utilize QR codes in your marketing program? If you do the following are some solid steps to consider when implementing your QR code campaign into your marketing mix. 7+ Questions to Consider Before Launching QR Code Marketing Program 1. Security: more articles are being written about malware that has been designed to completely disable your smartphone. Before creating your QR code campaign, research QR code security so...
Read MoreInner Architect Partners With Salesforce.com Certified Consultants Red Cote
Tweet Over the past few years Inner Architect has continued to build processes and systems for analyzing an organizations’ marketing efforts within the social network channels. During this evolution, we utilized a generic CRM tool that provided value but on a limited basic platform. We realized the next step for our business was to adopt the Salesforce.com platform for our growing need for greater scalability. We discovered that...
Read MoreReTweet Thank You’s: Increase Clicks and Viral Sharing of Your Content on Twitter
Tweet The viral benefits of social media networking for brands today place a premium on a marketing team’s ability to deliver the right message, at the right time, to the right audience, within the right social network. Combine these essential needs with the correct testing procedures for each campaign, and brands begin to realize and uncover the ROI of their social media networking. One of the most powerful social networks for viral...
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