about
Inner Architect was founded by Susan Hanshaw and Dean Guadagni, whose professional roots lie in direct marketing, sales and business development. We stand apart from other social media agencies through our vision of applying strategies and techniques that successful direct marketers have used for years as models for building effective social marketing programs.
Susan Hanshaw
CEO
Susan Hanshaw received the equivalent of an ivy league education in direct marketing while Circulation Manager under Direct Marketing Hall of Famer John Klingel during the launch of Health magazine and its circulation growth to 250,000 in 2 years. She later moved on to the catalog industry and vendor side, where she learned segmentation and contact strategies that maximize sales and customer lifetime value. She has worked in a variety of B2C and B2B industries; ranging from companies such as Bank of America, Home Depot, and Victoria’s Secret to hundreds of small niche businesses. A blogger since January 2007, Susan built Inner Architect's integrated blog and web site and understands both the marketing and technology sides of social media. Susan is a frequent public speaker and trainer on Web 2.0 and social media topics. She earned a B.S. degree in Business Management with a concentration in Computer Programming from Keene State College, NH.
Dean Guadagni
Business Director
Dean Guadagni has 20+ years of business development, sales management, and national account management experience. Dean is the author of a nationally recognized real estate business guide whose articles have been published by Reuters.com, Nielsen.com, FoxBusiness.com, Ziff Davis Enterprise’s “Microsoft Watch”, Computer Shopper, and the Chicago Sun-Times. Prior to joining Inner Architect, Dean worked with management consulting firm Domus Consulting Group, whose mission was to help real estate brokerages and affiliates develop technology marketing strategies in real estate.Dean is a frequent public speaker and workshop facilitator on such topics as Web 2.0 and social media strategies, blogging, and networking. He is a 1984 graduate of San Francisco State University with a BA degree in Speech Communications.