Is Social Media Marketing Broken?
“Social media marketing is an insular and largely meaningless game where the perceived winner is not the brand that gains awareness, consideration or purchase intent but the one with the most retweets and likes. . . The problem rests not with social media but with marketers. I blame marketers for focusing on quick fixes and easy metrics rather than appreciating that–as always–brands gain customers’ trust,...
Read MoreCreating Content for Your Legal Blog that Sells
As a social media marketing strategist working with law firms, I can tell you for a fact that blogs do create leads for cases. I’ve seen them. There’s a caveat here, though, and that is that your blog articles should be about your cases. Why writing about cases produces qualified leads for law firms: Articles demonstrate your involvement with cases that the reader may need assistance with in a way that is more powerful than...
Read MoreFree Social Media Training for Unemployed Professionals
It has always been our vision that Inner Architect serve a purpose that goes beyond making money. Towards this goal, I am very happy to announce the upcoming launch of a free social media training program we are offering to unemployed professionals. With the evolution of social media changing the way that business is done, social media skills are needed to land many jobs today. We want to do our part to support others in developing skills...
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