Posts made in August, 2011

CNET’S Massive Social Media Rise: It’s All About Organic Growth

Posted by on Aug 19, 2011 in roi measurement | 0 comments

“It’s not the result of some huge ad campaign or anything we’ve done spending a bunch of money. It’s all about organic growth.” -Nathan Bransford CNET Social Media Manager You are in-charge of your company’s social media marketing program and you have a difficult decision tree to maneuver.  Should you rely upon a massive ad campaign to drive consumers to your Facebook page and follow your Twitter...

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7 Reasons to Adopt and Measure Social Media Marketing

Posted by on Aug 2, 2011 in social media and resources | 0 comments

For many C-level executives, statistics are often the basis of “proof” required in order to launch a social media campaign or ongoing social network marketing efforts. Everyone wants a ROI metric like conversion rates or response rates that prove the influence social networks have on consumer sales. Yet for every brand that waits for “proof” that social influences consumers to purchase their products or services,...

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