Google Brings Social Search to Life with +1
In what appears to be the continued “Facebookification” of Google, and a hopeful giant step forward in search, Google announced the launch of it’s social search service +1. Simply put, Google’s +1 feature is a “like” button for search results. After years of attempting to purchase social networks from Friendster to Twitter, Google has delivered what could be their best social innovation offering in...
Read MoreTwitter White Paper: Leveraging Twitter as a Prospecting Machine
We are very excited to announce that our white paper, Leveraging Twitter as a Prospecting Machine, is now available for download. The research behind this paper began with a Twitter case study, which detailed findings from a project where Twitter was used to identify and drive prospects to a Napa Valley winery. The success of this 1:1 marketing campaign led to the development of the white paper, which discusses the opportunities and...
Read MoreDitto: The Future of Geolocation is Now
It is about sharing your intent to do something instead of what you’ve already done -Jyri Engstrom As a marketer I have always felt geolocation tools were the next great opportunity to grow business, generate leads, and strengthen brand awareness. It was only a matter of time before somebody figured out the fact that tools, like Foursquare and Gowalla, did not capture the most important information for marketers: a consumer’s...
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