Twitter Case Study: Tasting Room Traffic Fueled by 1:1 Marketing
Inner Architect recently compiled findings from a 12-week project we completed a few weeks ago for a boutique Napa Valley winery. Using a CRM tool, we tracked all our efforts and measured the results. The rates in which we converted messages to visitors–unheard of in email or postal campaigns--speaks to the power of targeting, personalized messages, and most importantly, 1:1 marketing. The Campaign We were working with a small budget...
Read MoreSocial Impact: Thank Customers Offline
How do you thank your customers, affiliates, and peers for their support in the age of social media? If you are like me you tweet your gratitude, post thanks via a wall post or message on Facebook, or contact them on their favorite social network. The result is a nice response in return. But how memorable are these outreaches when they are so common? Go Postal: How Do You Do That? Do you want to make a memorable impression on your...
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