Twitter is one of the most important new direct marketing channels available today. Twitter allows brands to reach out to individual customers or prospects, engaging in one on one conversations, and solidify their relationships in a simple to use format. Yet one of the most vital strategic features on Twitter is completely underutilized or not leveraged at all: list building.
Twitter Lists: The Best Feature Available in Social Media Today
Twitter lists help businesses from small to global segment, track, monitor, engage, and recognize their target audience. Whether you are monitoring competitors, establishing a new account, or creating campaigns for specific audiences, Twitter’s list feature is the best feature available in social media today.
In order to take advantage of the list feature, you must first know your targeted audience. One of the best ways to find brands and important niche specific people on Twitter is through Mashable.com’s Twitter List Directory.
Mashable’s Top 5 Twitter Lists
There are thousands of lists on Mashable.com in dozens of categories- here are the top 5 lists on Mashable:
Top 5 Lists Links
