Constant Contact’s Social Stats: Measure Email Campaigns in Social Media
Constant Contact has just rolled out a fantastic new feature for their email platform: social stats. This new feature will give email marketers a better understanding to the how, why, when and where people share email campaign information. Social Stats According to mashable.com: “The new e-mail marketing tool will offer a complete social snapshot around e-mail campaign performance. Social Stats tracks Facebook “Likes,”...
Read MoreMashable’s Twitter Directory: Begin Building Your Twitter List
Twitter is one of the most important new direct marketing channels available today. Twitter allows brands to reach out to individual customers or prospects, engaging in one on one conversations, and solidify their relationships in a simple to use format. Yet one of the most vital strategic features on Twitter is completely underutilized or not leveraged at all: list building. Twitter Lists: The Best Feature Available in Social Media...
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