Posts made in May, 2010

How to Use Email to Monetize Social Media

Posted by susan hanshaw on May 24, 2010 in social media and resources | 0 comments

In our conversations with potential clients, the most frequent goal we hear is the desire to monetize social media. To this end, we at Inner Architect have begun to take a unique approach that enables email to monetize social media. Think about it this way. Your goal with social media is to build relationships that positively influence customers’ lifetime purchasing with your brand. Rather than look to social media to make the sale,...