Facebook and Twitter share synergy as “must have” business tools for today’s marketing and sales efforts. Facebook is often used as a CRM for businesses and Twitter a prospecting funnel to move people to a Facebook page. With this in mind, how do you cross market and provide exposure for a company Facebook page using Twitter? Answer: hashtag events.
Hashtag Events On Twitter
#FollowFriday and niche hashtag events have provided participants with exposure, viral marketing power, new followers, and recognition. The next step in hashtags should be the creation of an event called #FacebookFri. Inner Architect has announced #FacebookFri with the intention of creating a new event with the same viral power of #FollowFri.
How Does #FacebookFri Work?
#FacebookFri provides Twitter users an opportunity to recommend their favorite Facebook business pages to their Twitter following and other Twitter users:
- Friday: although competing with #FF, the idea is to feed off of #FF traffic much the same way TV networks use strong shows to provide “lead in” audience to their new shows
- Hashtag: each tweet must include the hashtag #FacebookFri to join the event
- Link: capture the url address of the Facebook page you wish to recommend and include it in your tweet
What Are The Benefits of #FacebookFri?
- Exposure: by naming your favorite Facebook pages you are providing exposure for that page
- Friendsourcing: friendsourcing, known by many other names, works like this: by naming your favorite Facebook pages you are providing your stamp of approval. Friends have a greater tendency to adopt other friend’s recommendations
- Viral Marketing: when you recommend a Facebook page you are moving the link for that page into the Twitter stream of your followers and possible new followers
- Networking: #FacebookFri would help other Facebook page owners meet their peers, connect, network, and form possible alliances
- Lead Generation: #FacebookFri would be a prime activity to generate more traffic to your Facebook page enhancing the possibility of new leads for a business owner
