Posts made in April, 2010

Twitter As Direct Marketing Channel: Build Lists For ROI

Posted by on Apr 30, 2010 in twitter | 0 comments

One of the greatest, untapped, benefits of Twitter is the list building feature. Segmentation and advanced Recency-Frequency-Monetary analysis can only begin when you build lists. Considering that Twitter is quickly becoming a sales and marketing channel the equal of traditional channels like postal-email-phone, it is time for businesses to create lists of their prospective and current consumers that choose Twitter as a channel for...

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Viral Marketing Your Facebook Page On Twitter: #FacebookFri

Posted by on Apr 20, 2010 in twitter | 0 comments

Facebook and Twitter share  synergy as “must have” business tools for today’s marketing and sales efforts. Facebook is often used as a CRM for businesses and Twitter a prospecting funnel to move people to a Facebook page. With this in mind, how do you cross market and provide exposure for a company Facebook page using Twitter? Answer: hashtag events. Hashtag Events On Twitter #FollowFriday and niche hashtag events have...

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Social Media as Your Email Marketing Hero

Posted by on Apr 9, 2010 in social media and resources | 0 comments

Let’s face it. While social media is the trendy new marketing kid on the block, email remains the channel that most companies rely upon to execute their direct marketing programs. Why? Email is easy and inexpensive. Social media is new and time-consuming. Many marketers make the mistake of assuming that since email is cheap, there’s no harm in blasting the whole database with the same message. Yet this strategy produces an...

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