Top Key to Driving Sales from Facebook and Twitter
Tweet Having been speaking about social media topics for almost two years, I’ve seen the tide change from early adopter to businesses now understanding that they must be in the space. Even so, I still meet much cynicism that questions whether social media can really produce sales. What most companies tend to lose sight of is that your current customers and your former customers are the people most likely to buy from you. This means...
Read More5 Reasons to Capture Your Customers’ Social Data
Tweet Over the past decade, companies who market directly to customers added email as a vital element to their contact strategies. Capturing email addresses has become a higher priority than postal addresses for many businesses. Here we are now in the early age of social media marketing, yet few companies have adopted a practice of capturing relevant social network data for their customers. In a future article I will discuss the resources...
Read More8 Tasks For Managing Your Social Media Marketing: What If You Can’t Do This?
Tweet Do you understand how to manage your social media marketing program? Most companies and entrepreneurs simply “show up” establishing a Twitter account, Facebook page, or blog without a plan. The idea that being there takes precedence over strategically leveraging each social network. By understanding how to manage your social media marketing, your efforts will evolve from a casual, random, unmeasured effort to a...
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