Part 2 in our series on mobile Web strategy
Jon Cooper of the Philadelphia Business Journal wrote a great article outlining five reasons companies must have a mobile strategy in their marketing plan. Cooper identifies “commonsense tactics” that need to be incorporated into your current marketing strategy in order to launch your moble Web strategy.
3 Marketing Strategies to Launch Your Mobile Web Strategy
- Cell Phone Numbers: begin capturing cell phone numbers by asking for this information along with the “typical” consumer contact information in your opt-in customer relationship management efforts
- Web Pages: due to technology issues, your current website-blog can not be read by cell phone users. The answer is to establish your own mobile web page (website) that is cell phone “friendly” allowing mobile users to easily read your content
- Text Call To Action: “obtain text message response capability”-this allows you to add call to action text to your advertisement or marketing messages. Example: text ‘coupon’ to 77860 to opt-in for your complimentary sample
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Optimization is the word to think when moving your message to mobile. Your mobile web page must detect the type of phone/hardware, display optimally for every phone and allows for professional design. Utilize Text to Web Rich Media & Social Media Intergration.
Hi Gary,
It seems like many of the challenges people experience is with Optimization. This advice is much appreciated and something we will be focusing on in 2010.
Thank you for weighing in on such an important emerging opportunity!