Comments on: 3 Basic Keys to Direct Marketing on Facebook http://innerarchitect.com/2009/10/20/3-basic-keys-to-direct-marketing-on-facebook/ Thu, 19 Jan 2012 20:01:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: susan http://innerarchitect.com/2009/10/20/3-basic-keys-to-direct-marketing-on-facebook/comment-page-1/#comment-10484 susan Wed, 21 Oct 2009 16:32:09 +0000 http://innerarchitect.com/?p=4092#comment-10484 Good question, Dave, and very timely! There has been a lot of confusion about the differences between Pages and Groups, an issue that has been made fuzzier now by Facebook's redesign of the Group layout just released yesterday. Up until yesterday, the functionality of the Page was far more robust than the Group. Now the two layouts mirror one another. Facebook created Pages to represent a company's "official" space on Facebook; only company "officials" are supposed to create a Page. Anyone can launch and manage a Group. Besides that difference, a key current benefit for Pages over Groups is the vast array of applications that have been developed to support a Page. It is unknown at this point whether the Group environment will also be a platform for applications. Good question, Dave, and very timely! There has been a lot of confusion about the differences between Pages and Groups, an issue that has been made fuzzier now by Facebook’s redesign of the Group layout just released yesterday.

Up until yesterday, the functionality of the Page was far more robust than the Group. Now the two layouts mirror one another. Facebook created Pages to represent a company’s “official” space on Facebook; only company “officials” are supposed to create a Page. Anyone can launch and manage a Group.

Besides that difference, a key current benefit for Pages over Groups is the vast array of applications that have been developed to support a Page. It is unknown at this point whether the Group environment will also be a platform for applications.

]]> By: Dave http://innerarchitect.com/2009/10/20/3-basic-keys-to-direct-marketing-on-facebook/comment-page-1/#comment-10477 Dave Wed, 21 Oct 2009 01:37:29 +0000 http://innerarchitect.com/?p=4092#comment-10477 A question about Fan vs. Group pages in Facebook: Was on the Palo Alto Software website today and noticed they had both a Fan and Group page. Why? Which should businesses use? A question about Fan vs. Group pages in Facebook:

Was on the Palo Alto Software website today and noticed they had both a Fan and Group page. Why?

Which should businesses use?

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