Every week Dean and I meet with a number of companies who are at various levels of exploring social media as a serious marketing channel. More often than not, there is one person in the group that is a bit skeptical about the longevity of this revolution.
Erick Qualman, author of Socialnomics: How social media transforms the way we live and do business, is behind this eye-opening video that details how social media has changed the world. This kind of development reminds me of the music and cultural revolution of the 1960′s—a transformation that will likely have a long-term impact. Are you ready now to take social media seriously?
