What Marketers Need to Know About the Facebook News Feed
Tweet Over the past few days, Facebook has unleashed an overhaul of their news feed that I believe has implications for marketers that go deeper than the surface. With hundreds of thousands of Facebook users revolting, only time will tell how long this particular feature will remain in its current design. In any event, one trend does seem clear. Like the sidebar Highlights that proceeded this particular redesign, Facebook seems to be in...
Read More3 Basic Keys to Direct Marketing on Facebook
Tweet Those of us who have been marketing directly to consumers since the 1980′s or before have experienced the evolution of channels from mailbox to internet and email. My work now involves encouraging clients to begin to look at Facebook as another prime environment for managing communications with customers and prospects. While thousands of companies have hopped on board Facebook from pure instinct that they need to be there, few...
Read MoreBecoming a Holistic Social Media Marketer: Understanding The Whole Network
Tweet Courtesy The Beatles Wiki “Holism is the idea that all the properties of a given system (physical, biological, chemical, social, economic, mental, linguistic, etc.) cannot be determined or explained by its component parts alone. Instead, the system as a whole determines in an important way how the parts behave” Holism-Wikipedia In part 1 of our series “Becoming a Holistic Social Media Marketer” we will outline...
Read More#FollowFriday: Twitter Strategy To Identify & Attract New Followers
Tweet Courtesy Webpronews.com One of the best Twitter strategies is to participate in what is called #FollowFriday. Although there are a vast array of Twitter strategies, participating in #FollowFriday is one of the best methods to identify and attract new followers. Susan and I participate in #FollowFriday to identify and recognize followers for our innerarchitect, napavalleynews, susanhanshaw, and deansguide Twitter...
Read MoreIs Social Media Just a Passing Trend?
Tweet Every week Dean and I meet with a number of companies who are at various levels of exploring social media as a serious marketing channel. More often than not, there is one person in the group that is a bit skeptical about the longevity of this revolution. Erick Qualman, author of Socialnomics: How social media transforms the way we live and do business, is behind this eye-opening video that details how social media has changed the...
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